Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers.
Packages understand us better than we understand packages. Today’s marketers know that they have to trigger desire instantly – and they do so visually, creating packages that make all the right promises, through hidden messages that play on our deepest fears and desires.
In THE TOTAL PACKAGE the renowned design critic Thomas Hine reveals the sophisticated ways modern manufacturers appeal to our emotions in order to sell their products. Tracing the art and science of package design from its emergence in the last century to today’s most instantly recognisable brand images, Hine has written an essential book for students of popular culture, designers, marketers and anyone who goes shopping.
Create the flower arrangements of your dreams to keep at home, take to the office, or display on any special occasion using the simple tips and tricks and masterful techniques taught by Executive Director and professor Calvert Crary and the master florists at FlowerSchool New York.
FlowerSchool New York is one of the world’s premiere institutes for floral design and artistry, offering career development courses certified by the New York State Board of Education, and exclusive master class programs taught by celebrated master florists including Kiana Underwood, Remco Van Vliet, Lewis Miller, Emily Thompson, and Ingrid Carozzi.
Now, for the first time, FlowerSchool Executive Director Calvert Crary is publishing a book that will make it possible for even the greenest at-home arrangers to create gorgeous, Instagram worthy bouquets. This hands-on, comprehensive guide provides readers with step-by-step instructions that cover all the most crucial aspects of flower arranging, including:
* How to buy the best flowers and how to get the best prices
* Selecting your flowers based on texture, color, and seasonality
* Conditioning your flowers to ensure they last as long as possible
* Pairing your flowers with the right vase
* Creating arrangements in a wide variety of styles that will work for any occasion
Including advice from the school’s well-respected master florists, and featuring beautiful color photographs of each unique arrangement, Flower School offers invaluable, insider tips and tricks that can only be gained through years of experience, providing readers with the fundamental tools and education they need to create homemade floral arrangements that are on par with any professional design.
Bursting with ideas for papercraft subjects, methods and styles, this book is a visual feast and source of inspiration for artists of all abilities looking to expand their papercraft skills. Discover more than 80 stunning papercraft artworks by contemporary, international artists, and reinvigorate your own practice with the help of their diverse and innovative approaches.
Techniques include 3D collage, paper marbling and paper quilling, as well as stitching onto paper, paper embossing and traditional papercutting. Through countless tips and guidance, you’ll be empowered to work with paper, expand your creativity and create art that is original and exciting.
You want to learn to crochet, but somehow you always end up in a tangle of yarn and baffled by complicated advice. This beginner’s guide goes back to basics, with clear step-by-step illustrations demonstrating how to tie a slipknot, chain stitch, increase and decrease your rows, and crochet in the round, plus many more skills and techniques.
Once you’ve aced the essentials, move on to 15 clear, stylish and straightforward projects, from colourful plant pot covers to a chic crocheted blanket. As the projects get more complex, you’ll practise and perfect the skills you’ve learned, and build your confidence.
By the end of the book, you will be able to crochet a range of projects including a mobile phone case, a cuddly toy, a wall hanging and a bobble hat. So take some time for yourself, learn a new skill, and enjoy crafting gifts for your friends, family and home with this beautiful book by your side.
– Pompom hat
– Storage baskets
– Cuddly toy
– Market bag
– Ear warmer
– Cup cosy
– Sleep mask
You want to learn to knit, but somehow you always end up in a tangle of knotted yarn and baffled by complicated and conflicting advice. This beginner’s handbook goes back to basics, with clear step-by-step illustrations demonstrating how to cast on and how to ace a range of stitches, while 15 easy projects allow you to practise your skills and build your confidence.
You Will Be Able to Knit by the End of This Book provides a simple guide to picking up your knitting needles and getting started, and it helps to build your confidence slowly, as you practise and perfect skills and techniques.
By the end of the book, you will be able to knit a range of projects including a simple headband, tablet case and even a doorstop. So take some time for yourself, learn a new skill, and enjoy crafting gifts for your friends, family and home with this beautiful book by your side.
– Super chunky scarf
– Baby booties
– Hot water bottle case
– Triangle shawl
Packed with fresh ideas for calligraphy techniques, styles and subjects, this book is a visual feast of inspiration for all abilities, whether you’re new to calligraphy or looking to reinvigorate your practice. Boost your creativity with the help of more than 80 artworks by contemporary, international calligraphers, each demonstrating an interesting or innovative approach.
Techniques include hot foiling, laser cutting and brush calligraphy, as well as general inspiration such as practising calligraphy on baubles, making calligraphy wrapping paper and customising your own tools. Explore both new and old methods and discover the basic skills to excel at this ancient art form. The art of calligraphy is the ultimate way to relax, restore and create beautiful pieces of art – and this book is sure to renew your creativity.
Mandalas are big at the moment, and we just made them even bigger! Artist and pattern-maker Jane Snedden Peever has created a gorgeous collection of richly elaborate mandalas, each one hand-drawn on a specific mindful theme. Furthermore, these mandalas are supersized, made bigger for more colouring, and making a larger and more impressive addition to your wall. Whether your choice of media is colouring pens, pencils, pastels or watercolour, you will be inspired by the beautiful creations in this book. Giant Mandalas makes an ideal gift or self-purchase for anyone seeking hours of colouring calm.
Discover a world of wintry enchantment in this beautiful seasonal colouring book. Colour your way on a magical journey, from a snow-sparkling forest to an arctic wilderness and finally to a festive city. Reveal the hidden woodland creatures and discover the light touches of Christmas, to adorn and embellish any way you wish. Created by the award-winning illustrators from Paper & Cloth, this beautiful book is ideal for artists all ages, making an ideal festive gift to be treasured and enjoyed.
Putting the beetle into beetle mania, The Nature Mandala Colouring Book features 44 exquisitely drawn mandalas by artist and illustrator Cynthia Emerlye. The beautiful and intricate designs in this book are all based on nature’s tiny wonders. Butterflies, bugs, beetles, grasses, flowers and small creatures are arranged into gorgeous mandala designs. Whether you enjoy colouring for mindfulness and calm, or creating aesthetically harmonious colour palettes, this book is an ideal self-purchase or gift, providing hours of colouring enjoyment for artists of all ages.
This contemporary craft book is packed with easy, affordable projects to help you make unique baby gifts with a French-chic twist.
From simple cotton bibs, shorts and soft toys, to a basic cushion and straightforward knitted blanket, the projects are clearly explained and easy-to-follow. Other crafty step-by-steps include a hanging mobile, finger puppets, soft rattles and sensory toys.
Whether you’re expecting a baby and want to add a personal touch to their bedroom, or you’d like to make something special for your grandchild or friends’ babies, Make, Stitch & Knit for Baby is the go-to book for creating handmade, stylish baby items.
Each project is set out with easy-to-follow, step-by-step instructions and range from curious beginner, to providing inspiration for the more experienced crafter.