A fiercely smart and funny portrayal of tech arrogance, unhinged entrepreneurship, and the vacuous amorality of disruptive startup culture. Viral is a vicious delight.
I loved Matthew Sperling's sly, subversive novel, a wickedly funny tale of how to come out on top in a fake news world.
Outrageous, sexy and funny. Sperling writes with the caustic economy of Waugh or Spark, but his characters have more heart, including the sock-puppets. The plot is so taut I'm still re-reading it trying to work out exactly how he brings the tension of a heist movie to 30-something bedsit London, all the while deliciously subverting our expectations. A joy to read
Themes of warped masculinity, identity, survival and the pursuit of perfection are all vividly rendered . . . a brawn cocktail that nails the zeitgeist.