Alice Hoyle

Alice Hoyle is an English knitwear designer based in Amsterdam. She creates dynamic knitwear that celebrates the traditional craft of hand knitting, while also focusing on sustainability by using only natural materials, secondhand, or left-over yarn from other projects. Alice studied Fashion Knitwear Design at university, then spent 4 years of designing and styling knitwear for Wool and the Gang, watching them grow from a start-up business, to the established brand they are today. In October 2021, she launched her own knitwear platform ROWS, which has partnered with US yarn company quince&co, Majo and Woolfolk and has been featured in Grazia and Refinery29. @rows_knitwear Instagram: 42k followers / Tiktok: 41k followers Website: http://www.rowsknitwear.com